{"id":12789,"date":"2020-02-06T12:52:30","date_gmt":"2020-02-06T12:52:30","guid":{"rendered":"https:\/\/test.onetrail.com\/news\/collaboration-with-customer\/"},"modified":"2024-01-04T18:55:30","modified_gmt":"2024-01-04T16:55:30","slug":"collaboration-with-customer","status":"publish","type":"news","link":"https:\/\/onetrail.com\/nl\/nieuws\/collaboration-with-customer\/","title":{"rendered":"Betere producten door meer samenwerking met de klant \u2013 hoe gaan we dat doen?"},"content":{"rendered":"<p><strong>Wie weet het meest van onze producten: Onetrail als ontwikkelaar of onze klanten als gebruiker? In de regel weet een ontwikkelaar het meest van werking en techniek en heeft de gebruiker het beste beeld van het praktische gebruik en het gebruiksgemak. Dat betekent dat als maker en gebruiker samenwerken de kansen op een beter product direct toenemen. En dat is precies wat er gaat gebeuren bij Onetrail.<\/strong><\/p>\n<p>\u201cIn 2020 starten we met een nieuw programma, waarbij we klanten nauwer betrekken bij de ontwikkeling van nieuwe producten en nieuwe features voor bestaande oplossingen\u201d, zegt marketing manager Mari\u00ebl Oolthuis, die het initiatief samen met product manager Cor Zijlstra heeft opgestart. Het programma is gericht is op het vergroten van de betrokkenheid van onze klanten bij onze producten. Onze producten moeten bijdragen aan procesverbetering en -versimpeling. Daar gaat het om.\u201d<\/p>\n<p>\u201cHet is uiteindelijk meer dan een programma\u201d, benadrukt Zijlstra. \u201cHet is een manier van werken die we in de hele organisatie inbedden om de impact die onze producten hebben in het dagelijks gebruik bij onze klanten nog sterker te maken. We willen n\u00f3g betere producten maken, waarvan wij en vooral ook onze klanten heel blij worden.\u201d<\/p>\n<p><strong>Echte wisselwerking<\/strong><br \/>\nDe nieuwe aanpak gaat van start met het formeren van verschillende customer panels rond thema\u2019s die klanten aandragen. Oolthuis: \u201cOns uitgangspunt daarbij is dat de wisselwerking tussen ons en onze klanten zorgt voor succesvolle ideevorming. De tijd dat je als productmanager volledig ge\u00efsoleerd te werk kon gaan bij productontwikkeling of als bedrijf zonder enige input van de klant een technische roadmap voor je producten kon maken, is echt voorbij. We gaan samen optrekken, zodat nieuwe features in alle opzichten optimaal aansluiten bij wat klanten nodig hebben.\u201d<\/p>\n","protected":false},"featured_media":4499,"template":"","tags":[],"class_list":["post-12789","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betere producten door meer samenwerking met de klant \u2013 hoe gaan we dat doen? - Onetrail<\/title>\n<meta name=\"description\" content=\"We start a new program which is aimed at closer collaboration with customers for the development of new products and new features in existing solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onetrail.com\/nieuws\/collaboration-with-customer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Betere producten door meer samenwerking met de klant \u2013 hoe gaan we dat doen? 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