Adam Stanier: “In retail it’s all about the right data”
In today’s extremely competitive world, distinguishing yourself as a retailer (or e-tailer) is the way to expand and be successful as a business. One way to do this, is to add boutique or exclusive brands to one’s portfolio. “But that is easier said than done,” says Adam Stanier, Onetrail’s director for the UK and Ireland.
Adam has been in charge of Onetrail’s operations in the area for over eleven years and knows the retail market like the back of his hand. “One of the trends we have spotted here is that retailers are actually trying to expand their offering by adding smaller suppliers, who are more boutique and exclusive. This is an excellent way to stand out and be different from the pack. The beer market is a perfect example. Years ago, this market was dominated by just a few worldwide brands. Today, there are hundreds of small craft beer breweries that attract much attention and customers. It can be very interesting for a food retailer to offer products from these brands to customers, online or offline.”